Preparing for launchB.O.B. is preparing for launch. You can explore the range and build your recipe, but we're not taking orders just yet.

Designed for anglers. Made by you.

Build Your Own Boilie

Your bait. Your recipe. Your edge.

B.O.B. lets you spec a bait from the base mix up — ingredients, liquid foods, oils, size and hardness — then we roll it fresh to order in the UK.

B.O.B. — Build Your Own Boilie brand mark with a boilie on a hook

Six choices, one bait

The builder walks you through six sections — base, food profile, liquid foods, oils, size and hardness, then pack weight.

01

Choose your base

Fishmeal, birdfood, insect meal or a hybrid — the foundation of every bait.

02

Choose your food profile

Up to three ingredients that give the bait its main food signal.

03

Choose your liquid foods

Optional. Up to two liquids that soak in and leak flavour into the water.

04

Choose your oils

Optional. Up to two oils that carry scent — lighter ones suit colder water.

05

Choose size & hardness

12mm to 20mm, and soft through to rock-hard for nuisance fish.

06

Choose your pack weight

1kg for a session, or 5kg when you’re baiting a swim over several days.

The Range

Proven recipes, rolled fresh. Pick a size and pack, or build your own.

Rate the bait

Proven on the bank

Scan the QR on your pack after a session to report a catch and rate the exact bait batch you fished. Build → Track → Fish → Catch & Rate → Reorder.

No shared catches yet

Catch reports appear here only when an angler ticks the box to share theirs. Scan the QR on your B.O.B. pack after a session to rate the exact batch you fished — yours could be first.